ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. Have a podcast or know someone who does?

Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

Zajonc conducted four experiments, each of which provided overwhelming to strong support for the attitudlnal that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

Earn your certificates today! At what point does exposure not help with positive feeling? Does this work in all situations? Scientific Research An Academic Publisher.

Mere Exposure Effect

Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. One explanation for this bias is the affect heuristic. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. Attitudinal effects of mere exposure.


When choosing a particular alternative from a number of financial assets, risk is an important feature. The study does, however, raise questions as to the limitations of exposure. Does it matter what the intervals are of the exposure?

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An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. The mere exposure effect is well established at this point. This idea explains attachments to both animate and inanimate objects, and why sometimes effexts is hard to throw things away.

The subjects were then asked to rate how they felt about each character. Journal of Personality and Fffects Psychology9 2, Pt. The mere exposure effect o an example of how irrational we can be. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Finance education reduced the bias, but did not prevent it. This is a FREE course that will take only about 20 minutes.

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Mere Exposure Effect

Modern EconomyVol. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects. Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

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The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. Knowing basic psychology can help you in all areas of your live, both personally and professionally. Bennett mer available for interviews and public speaking events.

The experiment included two treatments that differ in regard to the timing factor.

In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. This is a college-level course designed to dxposure students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

Enroll in Social Psychology: Want to Understand the Mind and Other People?

Journal of Personality and Social Psychology, 9, Assessing Racial Preferences in Movies: Each character was shown from 0—25 times. This is a full college-level course. Eleven out of twelve times, the character was liked better when it was in the high frequency category.

Putting on a conference? A good financial asset has a high expected return and is considered low-risk, and vice versa. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.

Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options.